DraftKings is always looking to expand its business from NFTs to now a new Entertainment Spot in Michigan in partnership with Sports & Social. This new venture will give Michiganders the chance to enjoy social activities such as watching the game on large TVs, playing ping pong and arcade games, and enjoying food and drinks whilst having a dedicated sports betting area too.

The goal of this new spot at the Somerset Collection is to provide a fun and social environment for sports fans to come together and enjoy the games they love. DraftKings is already a well-established name when it comes to online sports betting in Michigan, and this new venture will help to solidify its position as one of the top three sportsbooks in the state.

With Sports & Social, DraftKings is setting itself apart as a company that not only offers a great experience for betting on sports but also a place to enjoy the games with friends. This is sure to be a hit with sports fans in Michigan.

The dedicated sports betting lounge will feature DraftKings’ branding and allow visitors to place bets from their mobile phones whilst enjoying a full bar and food menu. The lounge will offer a variety of social games and activities, including live music and trivia nights. There’s even a dog-friendly outdoor patio so you can bring your pet pals along too.

DraftKings is currently competing with BetMGM and FanDuel for the top two positions in Michigan and they’ll see that this is a good way for them to compete in the state.

The BetMGM sportsbook Michigan at the MGM Grand Casino in Detroit and FanDuel’s sportsbook at the Motor City Casino have definitely helped them increase their brand exposure in this specific state. In most other legal betting states, DraftKings is second in market share only to FanDuel so it’ll be interesting to see if this increases in Michigan.